Digital Photography: Monetizing
Infrastructure
The underlying idea here is to take a
look at the infrastructure that’s already in place,
what is already being done, and see what more can done to bring
in a little extra money without increasing costs. Enough of
these “micro-revenue streams” combined will add up
to “enough income” and enough is the goal.
The Internet enables the exploitation of
micro-revenue streams through drastic decrease in overhead and
increase in the efficiency of financial transactions.
Translation: it oils the spigot to the
money stream. Not only is the spigot easy to turn on, the pipes
don’t leak much. A dollar a day here, a dollar a day
there: if a hundred dollar-a-day micro-revenue streams can be
found, they’ll produce $3,000 a month. Fifty
two-dollar-a-day streams will accomplish the same thing.
The goal is not to become an
award-winning photojournalist or pricey photographic artist.
The goal is to become a journeyman photographer for the
immediate benefit of fresh material for an existing
online shop and the ancillary
benefit of selling low-cost stock photography. Another secondary benefit is product photography. I am also building up a bibliography and website list.
How to Monetize Your Digital Photographs
- Make a wish-list of equipment, books, subscriptions that
can be purchased in a systematic fashion from the revenue
generated by this activity.
- Pick a target market & analyze what
needs to be done to participate in the target market. Decide on what type
of stock photography will be submitted to the target market.
- Create a list of criteria that can be
used to evaluate photographs for suitability in the target
market. Evaluate existing inventory for suitability in the
target market.
- Design a schedule for submission to the
target market that dovetails with production of fresh material
for personal use. As photographs are rejected (likely) and
approved, evaluate the reasons and modify submissions
accordingly.
- Rinse. Repeat as needed.
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