cehwiedel: Opinion, Analysis, Humor,
Satire, Mystery, Fantasy & Facts
Book List: Guest Listmaker — Yvonne
DiVita
Jane says: Smart Businesspeople —
Like You — Read Books!
Managing with Aloha! Bringing Hawaii's
Universal Values to the Art of Business
by Rosa Say
This is still my favorite business book to date. Rosa has a winning writing style and not only teaches you about good business practices, she introduces the lilting, flowery Hawaian language...a worthwhile read, over and over again.
by Rosa Say
This is still my favorite business book to date. Rosa has a winning writing style and not only teaches you about good business practices, she introduces the lilting, flowery Hawaian language...a worthwhile read, over and over again.
It's Not What You Say,
It's What You Do
by Laurence Haughton
This book has real-life examples of successful business processes. For today's start-up, this book is an eye-opener. Don't follow that old advice from your Mom, "Do as I say not as I do." Laurence shows the error of those ways, and reveals how to be a winning business owner.
by Laurence Haughton
This book has real-life examples of successful business processes. For today's start-up, this book is an eye-opener. Don't follow that old advice from your Mom, "Do as I say not as I do." Laurence shows the error of those ways, and reveals how to be a winning business owner.
Don't Think Pink:
What Really Makes Women Buy
by Lisa Johnson and Andrea Learned
These two young women speak from experience and lots of relevant research. They have the inside track on the women's market...from the viewpoint of Gen Xers. Learned writes the 'Learned on Women' blog to support her work, with more great insight into getting in front of this dynamic market.
What Really Makes Women Buy
by Lisa Johnson and Andrea Learned
These two young women speak from experience and lots of relevant research. They have the inside track on the women's market...from the viewpoint of Gen Xers. Learned writes the 'Learned on Women' blog to support her work, with more great insight into getting in front of this dynamic market.
Buzz Marketing:
Get People to Talk About Your Stuff
by Mark Hughes
NOTHING and I say NOTHING is more powerful than word of mouth marketing. Mark Hughes shares his successful buzz marketing campaign on behalf of Half.com, and shows eager readers how to create buzz for themselves. This is a must-read book for all new businesses. The buzz doesn't lie!
Get People to Talk About Your Stuff
by Mark Hughes
NOTHING and I say NOTHING is more powerful than word of mouth marketing. Mark Hughes shares his successful buzz marketing campaign on behalf of Half.com, and shows eager readers how to create buzz for themselves. This is a must-read book for all new businesses. The buzz doesn't lie!
Danger Quicksand —
Have A Nice Day
by David St. Lawrence
This eye-opening books exposes corporate America as The Peter Principle Club, where executives are promoted to the highest level of their incomptence. But don’t despair! Because the author helps you understand why managers act the way they do, and shows you how to deal with it. Engaging, entertaining, educational — great for new business owners.
by David St. Lawrence
This eye-opening books exposes corporate America as The Peter Principle Club, where executives are promoted to the highest level of their incomptence. But don’t despair! Because the author helps you understand why managers act the way they do, and shows you how to deal with it. Engaging, entertaining, educational — great for new business owners.
Dick*less Marketing:
Smart Marketing to Women Online
by Yvonne DiVita (me!)
This is a dynamic look at the powerful online presence of Jane, not Dick...Jane, all grown up and Internet savvy. When women are responsible for over 80% of the goods and services bought and sold in the U.S. shouldn't more companies be marketing to Jane, instead of Dick? Success is getting Jane to create buzz -- with all of her friends and family.
Smart Marketing to Women Online
by Yvonne DiVita (me!)
This is a dynamic look at the powerful online presence of Jane, not Dick...Jane, all grown up and Internet savvy. When women are responsible for over 80% of the goods and services bought and sold in the U.S. shouldn't more companies be marketing to Jane, instead of Dick? Success is getting Jane to create buzz -- with all of her friends and family.
