Grassroots Advocacy in the YouTube Age

Mitt Romney is looking for somebody to create a campaign commercial:

Once in a while an opportunity comes along that sounds too good to be true. And often there’s a catch…

This is not one of those times.

We want you to make a new official television advertisement. Yes, we are serious.

Your ad could feature Mitt’s biography, his family, his record as Governor of Massachusetts, or his agenda for a stronger America. In fact, your ad can have practically any theme as long as it supports the campaign creatively and responsibly.

How does it work? We provide the photos, videos and audio clips to get you started. You can add your own multimedia if you’d like. Then just cut, splice and edit until your heart’s content, using easy and free online tools. Everything you’ll need is available at this new site:

www.MittRomney.com/YourAd

The deadline for ad submissions is September 17th, so you can even get the family involved over Labor Day weekend.

After a public vote, the winner’s video will hit the airwaves as an official campaign TV ad in conjunction with the massive Rally for Romney at the end of September.

You’ve seen how the professionals do it. Let’s see what you can do!

Roll camera,

The eStrategy Team, Romney for President

Just like Legos™ or Tinker Toys™…

My inner geek yearns to analyze the results: what percentage will add their own multimedia? what themes emerge? are the building blocks usable in opposition videos? is humor used? are opponents mentioned? are cogent arguments presented?

If my own experience as a slush pile reader is any basis for prediction, most of the videos will be dreck — but information-carrying dreck. I’m glad I’m not assigned to watch piles of ’em, but would love to see the analysis…

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