Welcome to the July 16th, 2006, edition of the Carnival of Marketing, started by Noah Kagan to highlight the seven best recent posts on marketing.
With a drum roll and a trumpet flourish, here are this week’s entries, in no particular order:
- Carol in London at planningblog took notes while Robert Heath talked about effective advertising. I especially enjoyed the closing, where Mr. Heath characterizes how Americans react to advertising.
- Cap at StopBuyingCrap.com wants to know if your employees are also your customers. (If I remember my business history correctly, Henry Ford wanted to ensure that his Model T was purchased by Ford employees.)
- Susan Getgood at Marketing Roadmaps tells the blogosphere to cut Dell some slack, and in the process provides a glimpse of how adding “new media” to your marketing mix can work for you — and against you.
- Andrea Learned at Learned on Women wants us to remember that people buy from people and gives three examples. I love examples.
- Peter Kim at Forrester’s Marketing Blog tells us about a Big Idea piece, “reinventing the marketing organization.” Mr. Kim wants to add a fifth “P” to the tradition “four P’s of marketing.”
- I wasn’t going to include a post by Seth Godin this week because, well, everybody should already be reading Seth Godin’s blog. But his post on how to live happily with a great designer mentions one of my favorite publications, Before & After, so I gave in to temptation. You should, too, and read his post.
- The place of honor at the tail of the parade this week goes to Yvonne Divita at Lip-Sticking, who wants us to read between the lines in order to market to women CEOs.
Next week, the Carnival of Marketing will be hosted by jslogan at Direct Response Works.
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well done. the carnivals keep getting better. i haven’t seen most of the articles. good read. i linked you from my site.
noah