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From a MediaPost Research Brief, “Don’t Overlook the Booming Boomers,” a reminder that tomorrow’s seniors are a whole different breed from their parents and grandparents:

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Born between the years 1946-1964, the oldest of the Boomers are beginning to retire. But today’s middle aged and older consumers are different than their predecessors, says the report. The conventional wisdom that they spend little, resist technology and are slow to adopt new products should be re-assessed. Boomers are an affluent group who adopt technology with enthusiasm (consider the number of parents or grandparents who regularly send e-mails or upload photos to Facebook and other sites). They have also shown a willingness to try new brands and products.

If your marketing assumes out-dated characteristics of seniors that don’t fit Boomers, it’s time for you to update your marketing plan.

The research brief includes a list of the top 10 web sites visited by Boomers as against 18-34 year-olds. Eight out of ten of the sites are the same, if not the same rank.

The two sites that Boomers visit that the youngsters don’t? Ask and Amazon.

The two sites the youngsters visit that Boomers don’t? Apple and Fox Interactive Media.

Ponder that.

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