Twitter Updates for 2010-03-11

Filed under:Tweets — posted by cehw on March 11, 2010 @ 3:11 pm

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Twitter Updates for 2010-03-10

Filed under:Tweets — posted by cehw on March 10, 2010 @ 3:11 pm

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Twitter Updates for 2010-03-09

Filed under:Tweets — posted by cehw on March 9, 2010 @ 3:11 pm

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Twitter Updates for 2010-03-08

Filed under:Tweets — posted by cehw on March 8, 2010 @ 3:11 pm

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Twitter Updates for 2010-03-07

Filed under:Tweets — posted by cehw on March 7, 2010 @ 3:11 pm

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Twitter Updates for 2010-03-06

Filed under:Tweets — posted by cehw on March 6, 2010 @ 3:11 pm

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Twitter Updates for 2010-03-05

Filed under:Tweets — posted by cehw on March 5, 2010 @ 3:11 pm

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Twitter Updates for 2010-03-04

Filed under:Tweets — posted by cehw on March 4, 2010 @ 3:11 pm

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Twitter Updates for 2010-03-03

Filed under:Tweets — posted by cehw on March 3, 2010 @ 3:11 pm

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Twitter Updates for 2010-03-02

Filed under:Tweets — posted by cehw on March 2, 2010 @ 3:11 pm

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Twitter Updates for 2010-03-01

Filed under:Tweets — posted by cehw on March 1, 2010 @ 3:11 pm

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Tempted By Social Media? Other Small Businesses Have Already Jumped In

Filed under:Marketing, Technology — posted by cehwiedel on @ 6:09 am

According to an article at eMarketer Digital Intelligence:

A difficult economy has helped spur small businesses to adopt social media marketing in greater numbers, according to “The State of Small Business Report” from Network Solutions and the Center for Excellence in Service at the University of Maryland Robert H. Smith School of Business. Social media usage increased to 24%, from 12% the year before.

The most common usage of social media among small business was a company page on a social networking site, followed by posting status updates.

Whether you use Facebook or LinkedIn to host your company site and status updates depends on where your customers live online. If your business is mostly with consumers (B-to-C), Facebook is a better bet. If you sell to other businesses (B-to-B), then LinkedIn may work for you.

What you don’t want to do is slap a business page up with no plan on keeping it up-to-date and answering customer communications. Unless you have prior experience that can inform your judgement, using social media to promote your business and enhance customer service will take up more time than you expect and return less for than investment in time than you hope.

Twitter Updates for 2010-02-28

Filed under:Tweets — posted by cehw on February 28, 2010 @ 3:11 pm

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Can You Use Coke’s “Happiness Machine” To Your Own Advantage

Filed under:Marketing — posted by cehwiedel on @ 8:48 am

Watch this upfront marketing video from Coca-Cola:

Can you do something similar for your small business?

Something that delights your target clientele — leaves them wanting to HUG you — while not bankrupting your business?

Twitter Updates for 2010-02-27

Filed under:Tweets — posted by cehw on February 27, 2010 @ 3:11 pm

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Single-Person Online Business Angle On Revised 2009 Q4 GDP

Filed under:Management — posted by cehwiedel on February 26, 2010 @ 7:32 am

The Commerce Department released its revised estimate of fourth quarter gross domestic product for 2009 this morning:

Buy at Art.com
Money to Burn
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Real gross domestic product — the output of goods and services produced by labor and property located in the United States — increased at an annual rate of 5.9 percent in the fourth quarter of 2009 (that is, from the third quarter to the fourth quarter) according to the “second” estimate released by the Bureau of Economic Analysis. In the third quarter, real GDP increased 2.2 percent.

The GDP estimates released today are based on more complete source data than were available for the “advance” estimate issued last month. In the advance estimate, the increase in real GDP was 5.7 percent (see “Revisions” on page 3).

The increase in real GDP in the fourth quarter primarily reflected positive contributions from private inventory investment, exports, personal consumption expenditures (PCE), and nonresidential fixed investment. Imports, which are a subtraction in the calculation of GDP, increased.

The acceleration in real GDP in the fourth quarter primarily reflected an acceleration in private inventory investment, an upturn in nonresidential fixed investment, a deceleration in imports, and an acceleration in exports that were partly offset by decelerations in PCE and in federal government spending.

(Emphasis added.)

What does this mean for a single person online business?

Caution, that’s what.

The increase in inventory was mostly restocking from Christmas, so small business should wait to see what happens in the first quarter of 2010 before celebrating.

Consumers continue to pay down credit rather than pump up the economy on borrowed money.

Banks, pressed from at least two sides, are restricting loans to small business and saying that demand for credit from both small business and consumers is slack.

If your business relies on consumers or the federal government*, you should be doubly cautious because the rise in spending in Q4 is undercut by a softening in the rate of increase that foreshadows flatter spending in 2010.

A long-term perspective will look favorably on both consumers and the federal government spending less, and consumers saving more.

In the mean time, keep an eagle eye on cash flow. Delay payouts, pay the most expensive bills first (for example, high-interest lines of credit), keep up with accounts receivable.

* The Obama Administration is pushing for a new jobs bill. If it passes, government spending will not flatten. The money spent will add to the federal deficit and to future interest payments.

Twitter Updates for 2010-02-25

Filed under:Tweets — posted by on February 25, 2010 @ 11:59 pm
  • KHennessey looks at GWB’s bipartisan successes for lessons that Prez B Cool might apply, http://bit.ly/bpMczX | I wish some hadn’t succeeded #
  • KHennessey: “Team Obama and their allies repeatedly try to bypass [Congressional] rules…” | undercuts bipartisan trust & cooperation #
  • SacBee: skier C.R. Johnson died in an accident at Squaw Valley today, http://bit.ly/bdQRvn #
  • The family of “an unknown Canadian soldier” thanks US forces for saving him, http://bit.ly/aDjrLd #
  • The second start to my day: WSJ & mocha latté. Wide awake to read about daily disasters. #

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Twitter Updates for 2010-02-24

Filed under:Tweets — posted by on February 24, 2010 @ 11:59 pm
  • RT @Jesse: New post on the SocialToo Blog: “New Variant of ‘This You???’ Worm Surfaces on Twitter” – http://bit.ly/8ZfXhI /tip @techmeme #
  • Zeroth responder: math teacher tackles gunman at middle school, http://bit.ly/b17jCm | be careful out there, but be ready & willing #
  • 2,087 followers & 80 lists – @JebBush hasn’t tweeted once yet, but he already has a big Twitter footprint! #

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Twitter Updates for 2010-02-23

Filed under:Tweets — posted by on February 23, 2010 @ 11:59 pm
  • Hugh Hewitt: best conservative response to this wk’s health summit is a contribution to GOP PA12 candidate, http://bit.ly/a0JxDr #hhrs #tcot #

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Twitter Updates for 2010-02-22

Filed under:Tweets — posted by on February 22, 2010 @ 11:59 pm
  • Great description of stand-up comedy in Iraq by @stephenkruiser, http://bit.ly/cLYHJb | I can testify to volunteer troops good attitude #

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